Authority Through Authorship: The Executive Authority Podcast
Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.
Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.
Each episode breaks down how to:
- Turn your expertise into a high-impact business book
- Position yourself as a trusted authority in your market
- Attract higher-value clients and opportunities
- Build a framework-led business, not just a service
- Leverage your book as a long-term authority and revenue asset
In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator.
Your book is no longer optional. It is your authority anchor.
This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence.
If you’re ready to move from expert to recognised authority, you’re in the right place.
Also, check out our blog: https://www.babystepspublishing.com/blog
Authority Through Authorship: The Executive Authority Podcast
Latest Episodes
The Hidden Structure Behind Recognised Authority
Most experienced professionals do not have a visibility problem. They have a structure problem.In this episode, Kevin Long unpacks the Authority Gap: the disconnect between possessing genuine expertise and being recognised for it in ...
Why Most Professionals Fail to Recognise Their Own Expertise
Most professionals already have the expertise to build recognised authority. The problem is not knowledge. It is structure.In this episode of Authority Through Authorship, Kevin Long explains how client conversations, repeated questions...
Where to Start: Extracting the Authority You Already Have
Most professionals do not lack expertise. They lack structure. In this episode, Kevin walks through the Authority Extraction Method, a practical approach to identifying the content you already have and turning it into a structured, authority-bu...
Knowledge Deserves to Be Recognised — But Only If It Is Structured
In this episode, Kevin addresses one of the most persistent myths in professional services: that expertise, over time, earns its own recognition.It does not. Not any more.The market responds to clarity, not credentials. An...
The 10 to 12 Question Framework: Turning What You Already Know Into Authority
Most professionals do not have a knowledge problem. They have a structure problem.In this episode, we walk through the 10 to 12 Question Framework. A practical method for taking the expertise you already have and organising it into s...
