Authority Through Authorship: The Executive Authority Podcast
Welcome to Authority Through Authorship: The Executive Authority Podcast — the show for business professionals who are ready to step into recognised authority, elevate their positioning, and build scalable growth through the power of a strategically written book.
Hosted by Kevin Long, founder of Babysteps Publishing and a leading authority in business publishing, this podcast is designed for consultants, coaches, executives, and entrepreneurs who are no longer satisfied with being seen as service providers — and are ready to become industry authorities.
Each episode breaks down how to:
- Turn your expertise into a high-impact business book
- Position yourself as a trusted authority in your market
- Attract higher-value clients and opportunities
- Build a framework-led business, not just a service
- Leverage your book as a long-term authority and revenue asset
In a world flooded with content and driven by AI, credibility is becoming the ultimate differentiator.
Your book is no longer optional. It is your authority anchor.
This podcast shows you how to build it — and more importantly, how to use it to grow your business, your reputation, and your influence.
If you’re ready to move from expert to recognised authority, you’re in the right place.
Also, check out our blog: https://www.babystepspublishing.com/blog
Authority Through Authorship: The Executive Authority Podcast
Knowledge Deserves to Be Recognised — But Only If It Is Structured
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, Kevin addresses one of the most persistent myths in professional services: that expertise, over time, earns its own recognition.
It does not. Not any more.
The market responds to clarity, not credentials. And clarity requires structure.
Kevin walks through why unstructured knowledge looks like noise, why experienced professionals are routinely overlooked by less experienced but better-positioned competitors, and what the process of closing the Authority Gap actually involves.
If you carry expertise the market has not fully recognised, this episode sets out exactly why that is happening and what to do about it.
Grab or listen to episode 142 of our podcast now by clicking the link below.
Click to listen: https://corporatecrossover.buzzsprout.com/
If you'd like to learn more about what we do, then please check out our new Skool community, Authority Through Authorship:
https://www.skool.com/authority-through-authorship-6592/about?ref=fffef182b3694aab89b42c911db3e74d
Also, check out my latest book, Knowledge Deserves to be Recognised: https://www.babystepspublishing.com/authoritybook
Please also check out our blog:
https://www.babystepspublishing.com/blog
